About Us

Firm Overview

"There is a higher court than courts of justice and that is the court of conscience. It supersedes all other courts." - Ghandi​

Sapna Lal is the president and founder of The Lal Firm, LLC, a specialized entertainment law firm with offices in New York, Los Angeles and Miami offering legal services as well as consultation in strategic marketing and event production. With over a decade of experience, Sapna leads her firm as a business savvy and legal affairs expert in the fields of music, film, TV, fashion, festivals, advertising and digital media. Focus areas for counsel and representation include general business strategy, copyright and trademark matters, contract development and negotiations, licensing, production and talent management.  Currently, Sapna is also the General Counsel for Give TV, Seveer Media Group, and of counsel to Trace TV,  integrating her business and legal knowledge with production and marketing expertise.   

After honing her legal skills as an attorney and account executive for two New York City firms, Sapna continued to add breadth to her development as Head of Business and Legal Affairs for LinkUp Media, Inc.  Sapna’s vision helped LinkUp Media expand its creative offerings, pushing production, distribution and content development for its various entities including the launch of Jamrock Magazine and Plush TV. There, she also produced some of the top reggae shows in the country featuring artists such as Sean Paul, Beenie Man, The Marleys, Beres Hammond, Marcia Griffith, Shaggy and several others. A citizen of the world and student of culture, Sapna speaks three languages (English, Spanish and Hindi), and is able to connect with individuals from various backgrounds.  She provides assistance and expertise to American Bar Association and The Recording Academy, sits on the executive board of the Caribbean Cultural Center, and volunteers for Equality Now, a non-profit organization with a mission to end human trafficking. Through her diverse background and experiences, Sapna has leveraged her skills for domestic and international clients in business management, production and legal matters.  

Sapna leads an active lifestyle balanced by her spirituality with hobbies ranging from travel, to boxing, dance, Capoeira and poetry.  As an advocate for human rights and copyrights, Sapna utilizes music, arts and entertainment to make a difference, inspire and empower others.